On Tuesday I was lucky enough to attend the Boohoo Media Day held in Lost Society, Powerscourt. As this was my first serious media day I was unsure what to expect. One thing I can say is, they know how to host an event! The place was amazing, perfect location and set up.
Walking through the dimly lit bar, I was greeted by lovely members of Burrell Marketing and Publicity firm and directed into the first decadent room brimming with fashionista’s thrawling through rails and mannequins of Boohoo’s AW collection. The room was magnificantly decorated with natural light shinning through the large windows to the right. Shining onto each amazing piece. To say I was like a child at Christmas is an understatement.
Each rail held the different trends to expect for Autumn and Winter; The Brooklyn Princess trend, Tartan & Checks and of course the Nordic range full of cosy knitwear, perfect for the looming winter weather. A personal favourite of mine was the Boohoo Boutique range, which has such a designer look for a seriously reasonable price. I personally love the Pastel colours that are present in the Boutique range (check them out below!)
What we ate
Sweets & Treats were found in abundance across both rooms. We were invited to choose our own Pick’n’Mix sweets, with mini cornetto-esque canapés served to guests.
What we drank
The second bar at Lost Society was home to the menswear collection and the DJ, we were treated to stylishly presented Lemonade and Prosecco with plenty of room to chill out and take in our surroundings.
The Styles to look out for in Boohoo’s Autumn/Winter Collection
♥ Chunky Heels ♥
♥ Faux Fur ♥
♥ Pastel Hues ♥
♥ Nordic Styles & Prints ♥
♥ Tartan & Check ♥
♥ Paisley Prints ♥
♥ Metallic Accessories ♥
OF COURSE, lets not forget the boys! Boohoo’s AW menswear is brimming with snapbacks, tartan scarves, graphic tees and winter boots. I personally love looking at the boys clothing range as I sometimes get a few bits for myself too, especially the hats and scarves!
Now that I’m after getting a sneak peak into Boohoo’s latest collection, I’m already planning my next purchases. I will definitely be investing in some cosy tartan and nordic winter woolies and of course embracing the pastel colours from the Boutique range. They are perfect for nights out and releasing your feminine side.
Despite the great prices, I can’t narrow down my wishlist so I think I need to win the lotto!
Happy Shopping lads & lassies 🙂